I Care Ambassadors
Register with the partnership

Across England, the Skills for Care I Care…Ambassadors are helping people to make informed decisions about their careers.


Ambassadors are care workers (both in Social Care and the Health Service) or Students in colleges and universities who inspire and motivate people to understand more about working in care. What makes them so special is that they’ve been there and have experience in the job they’re promoting.


In order to make this process as simple as possible, West Midlands Care Association has set up an I Care Ambassadors Partnership to promote the sector


  • As an employer, you can sign up and nominate your staff to become ambassadors. This can help you to recruit new staff to the sector, and retain existing workers too. 


  • If you are an employee in Health and Social care your employer must first register with the partnership. Once this is done you can join as an Ambassador at anytime by clicking on the button at the base of the page

PLEASE NOTE THAT DUE TO COVID RESTRICTIONS WITHIN HEALTH AND SOCIAL CARE SETTINGS, ALL i CARE AMBASSADOR ACTIVITIES WILL HAVE TO BE CONDUCTED VIRTUALLY UNTIL FURTHER NOTICE

Helping you to retain your staff

Ambassadors visit schools, colleges and Jobcentres and run a range of careers activities, such as presentations and mentoring.

Talking honestly and enthusiastically about their job can really motivate people – 83% of care workers felt more motivated in their work having become an I Care…Ambassador.


Helping you to recruit new staff to the sector

Hearing from an ambassador can also make a real difference to those looking for careers information. Joining I Care…Ambassadors can help you build links in your community and support your recruitment. 35% more young people and adults were more interested in a career in care, and 92% of audience members know more than they did before about different care careers having heard from an ambassador


Getting started

When you're ready to join, click on the 'Join the Parnership' button below
or if your employer has already registered then you can Register as an Ambassador

Should you have any further questions please contact the association on 01384 637116 or email icare@wmca.care
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